Overview

"Most professionals don't realize they're making major mistakes with their wardrobe that could cost them clients, money, and influence. Why? They don't look the part. This is not about faking it until you make it. This is not ""Dress for the job you want, not the job you have."" No! Gone are the days of making a good first impression. It is time to make the right impression the first time. When you enter a room, your image makes the first (and loudest) statement about who you are, and it could be sending the wrong message. In Secrets of a Well Dressed Brand, Toi Sweeney will show you how to use your wardrobe as a business and career strategy to create the right brand image and increase your perceived value. Perceived value refers to a customer's evaluation of not only your product and services, but their opinion and evaluation of you. In this book you'll learn to: - Analyze and refine your wardrobe to align with your brand image. - Understand the psychology behind first impressions and how to make yours count. - Leverage your clothing choices as a key component of your business and career strategy. It's time to embrace the power of dressing with intention and strategy. This book lays the foundation for personal branding and helps you level up, show up, and shut. it. down. This is the secret weapon you've been waiting for! It's time to become a Well Dressed Brand."

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Reviews

Before you ever say a verbal word to someone you're about to meet, you've already said volumes to them via your clothes. Toi is an expert in helping you say the right things through your personal style. Way more than a how-to-dress book, Secrets of a Well Dressed Brand is the definitive guide on how to use the most visible part of your brand to set the stage for your success. -RYAN RHOTEN This book is easy to read & apply immediately! It's packed full with action steps to really set you apart. The interviews with other experts were a surprise bonus. I am more confident now on honing in on my own style brand! I will reference this book again & again. -CHRISTI MIRANDA This book is NOT about materialism! Toi gets to the heart behind the decisions you're making and teaches mental discipline regarding wardrobe. She is placing tools in your hands that will set you up for being able to impact the world best with your gifts and talents. -STEVE RISINGER You're going to re-think a lot about what you wear after you read this book. I did most certainly. Toi's approach on personal style that comes up, or through, what you wear is something that was revolutionary for me. It steered the idea far from fashion and placed the focus where it should be, on your personal brand and the style that makes that brand consistent. She taught me that your core values, what makes you, the you you are is shown through how you dress. Your dress is a reflection of who you are and what you value. -JASON CRUISE

"""Before you ever say a verbal word to someone you're about to meet, you've already said volumes to them via your clothes. Toi is an expert in helping you say the right things through your personal style. Way more than a how-to-dress book, Secrets of a Well Dressed Brand is the definitive guide on how to use the most visible part of your brand to set the stage for your success."" -RYAN RHOTEN ""This book is easy to read & apply immediately! It's packed full with action steps to really set you apart. The interviews with other experts were a surprise bonus. I am more confident now on honing in on my own style brand! I will reference this book again & again.""-CHRISTI MIRANDA ""This book is NOT about materialism! Toi gets to the heart behind the decisions you're making and teaches mental discipline regarding wardrobe. She is placing tools in your hands that will set you up for being able to impact the world best with your gifts and talents.""-STEVE RISINGER ""You're going to re-think a lot about what you wear after you read this book. I did most certainly. Toi's approach on personal style that comes up, or through, what you wear is something that was revolutionary for me. It steered the idea far from fashion and placed the focus where it should be, on your personal brand and the style that makes that brand consistent. She taught me that your core values, what makes ""you, the you you are"" is shown through how you dress. Your dress is a reflection of ""who"" you are and ""what"" you value."" -JASON CRUISE"

Author Information

Toi Sweeney is an award-winning fashion stylist, brand image strategist, speaker, entrepreneur, author of Secrets of a Well Dressed Brand, founder of the Well Dressed Brand, and host of Well Dressed Brand TV. Toi helps powerhouse brands and high-performers integrate their wardrobes into their business plans through a stunning, distinctive style that clearly communicates their highest value. She's passionate about leveraging her Fascination Advantage(TM) training and the psychology of color to develop signature styles for her clients that help them show up and shut it down.

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