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A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live... Read More >>
In 21 Interviews kommen Expert:innen global agierender Konzerne wie Coca-Cola, Henkel, Porsche und SAP mit ihren... Read More >>
"Focusing on two of the most fraught and intractable public debates of the present time: human-induced climate change... Read More >>
This book on business management combines theoretical knowledge with practical examples Agility and internal communication... Read More >>
Dokumentarische Filme aller Genres in TV, Kino und Netz entfalten ihre informative Kraft erst dann, wenn sie dramaturgisch... Read More >>
This book explores the rise of promotional communication with a particular focus on public relations (PR) and its... Read More >>
Stories That F*cking Matter will teach you how to craft and pitch engaging stories that will cut through the noise... Read More >>
Krisen in der Lebensmittelindustrie scheinen im allgemeinen deutlich häufiger vorzukommen als in anderen Branchen.... Read More >>
Perfect for small businesses, authors, consultants and start-ups, in this in-depth book, Priceless Publicity, I... Read More >>
"This book presents instructions for designing and carrying out public relations and marketing programs, as well... Read More >>
Plan and deliver successful events with this practical textbook of essential theory and practice for students studying... Read More >>
For leaders and companies, business success depends on the ability to build trust. Trusted brands succeed and sustain.... Read More >>
How does public relations work? What is important for press releases and press conferences? How can we attract attention... Read More >>
Forhandlingsferdigheter er relatert til to aspekter: innflytelse, og dette representerer lederegenskapene du har,... Read More >>