Public relations books

3749 books were found.

Public Relations and Communications: From Theory to Practice

Public Relations and Communications: From Theory to...
Author: Aoife O'Donnell (Griffith College, Ireland) ISBN: 9781032182902 Format: Hardback	$284.00
This book provides an introduction to public relations that employs pedagogical experiential learning models to... Read More >>

Public Relations Management in Africa Volume 1: Exploring Organisational Impact

Public Relations Management in Africa Volume 1: Exploring...
Author: Albert A. Anani-Bossman , Takalani E. Mudzanani ISBN: 9783031267031 Format: Hardback	$448.77
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Crisis Communication (PB)

Crisis Communication (PB)
Author: Steven Fink ISBN: 9781265849696 Format: Paperback	$55.95
The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a... Read More >>

Brand Storytelling: Put Customers at the Heart of Your...
Author: Miri Rodriguez ISBN: 9781398610088 Format: Paperback	$64.66
Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Read More >>

Narratives in Public Communication

Narratives in Public Communication
Author: Fuyuan Shen (Pennsylvania State University, USA) , Heidi Hatfield Edwards (Florida Institute of Technology, USA) ISBN: 9781032437286 Format: Hardback	$294.00
This volume explores the applications of narrative and storytelling in corporate, public health and political communications,... Read More >>

Brand Storytelling: Put Customers at the Heart of Your...
Author: Miri Rodriguez ISBN: 9781398610101 Format: Hardback	$298.32
Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Read More >>

Connect to Conquer: Mastering the Labyrinth of Professional Networking

Connect to Conquer: Mastering the Labyrinth of Professional...
Author: Leo Kensington ISBN: 9781803425627 Format: Paperback	$79.07
Connect to Conquer: Mastering the Labyrinth of Professional Networking is a dynamic guide designed to empower professionals... Read More >>

Are You Visible?: A Simple Guide on How to be SEEN, HEARD, and CHOSEN as the GO-TO Leader

Are You Visible?: A Simple Guide on How to be SEEN,...
Author: Izdihar Jamil ISBN: 9781088157831 Format: Paperback	$31.60
"Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert... Read More >>

The Valley Is Burning: When Communications Becomes the Crisis

The Valley Is Burning: When Communications Becomes the...
Author: Sarah Barczyk , Robert L Sumwalt ISBN: 9798988308416 Format: Paperback	$39.57
When disaster strikes, will you be prepared for the backlash? On September 13, 2018, a series of natural gas... Read More >>

Addressing Corporate Scandals and Transgressions Through Governance and Social Responsibility

Addressing Corporate Scandals and Transgressions Through...
Author: Carlos Flórido Lopes , Augusta Ferreira ISBN: 9781668478868 Format: Paperback	$304.70
Despite the evolution of corporate governance in the last 30 years, corporate scandals have not stopped appearing... Read More >>

The Valley Is Burning: When Communications Becomes the Crisis

The Valley Is Burning: When Communications Becomes the...
Author: Sarah Barczyk , Robert L Sumwalt ISBN: 9798988308409 Format: Hardback	$65.97
When disaster strikes, will you be prepared for the backlash? On September 13, 2018, a series of natural gas... Read More >>

Intellektuelles Kapital in deutschen Non-Profit-Organisationen: Eine empirische Studie

Intellektuelles Kapital in deutschen Non-Profit-Organisationen:...
Author: Katrin Blankenburg ISBN: 9783031250941 Format: Paperback	$224.37
Des Weiteren wird der Status quo der Offenlegung von IK in Deutschland dargestellt und ein theoretischer Rahmen... Read More >>

Addressing Corporate Scandals and Transgressions Through Governance and Social Responsibility

Addressing Corporate Scandals and Transgressions Through...
Author: Carlos Flórido Lopes , Augusta Ferreira ISBN: 9781668478851 Format: Hardback	$400.40
Despite the evolution of corporate governance in the last 30 years, corporate scandals have not stopped appearing... Read More >>

Digital Marketing: Integrating Strategy, Sustainability, and Purpose

Digital Marketing: Integrating Strategy, Sustainability,...
Author: Ira Kaufman (Entwine, Inc., USA) , Chris Horton (SyneCore Tech, USA) ISBN: 9781138497283 Format: Paperback	$92.99
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and... Read More >>

The British Media Industries: An Introduction

The British Media Industries: An Introduction
Author: Vincent Campbell , Paul Smith ISBN: 9781138226920 Format: Paperback	$73.99
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Digital Marketing: Integrating Strategy, Sustainability, and Purpose

Digital Marketing: Integrating Strategy, Sustainability,...
Author: Ira Kaufman (Entwine, Inc., USA) , Chris Horton (SyneCore Tech, USA) ISBN: 9781138497276 Format: Hardback	$326.00
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and... Read More >>

The British Media Industries: An Introduction

The British Media Industries: An Introduction
Author: Vincent Campbell , Paul Smith ISBN: 9781138226913 Format: Hardback	$284.00
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact... Read More >>

The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric

The Virtues of Green Marketing: A Constructive Take...
Author: Erik Bengtson , Oskar Mossberg ISBN: 9783031329784 Format: Hardback	$131.97
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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

Mixed Media: Moral Distinctions in Advertising, Public...
Author: Thomas Bivins , Thomas Bivins ISBN: 9781032269610 Format: Paperback	$120.00
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral... Read More >>

Öffentlichkeitsarbeit: Grundlagen und Praxis für Unternehmen

Öffentlichkeitsarbeit: Grundlagen und Praxis für Unternehmen...
Author: Henning Schweer ISBN: 9783757822972 Format: Paperback	$52.54
In einer zunehmend von Krisen und medialer Polarisierung geprägten Welt, wird eine gute Öffentlichkeitsarbeit für... Read More >>

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism

Mixed Media: Moral Distinctions in Advertising, Public...
Author: Thomas Bivins , Thomas Bivins ISBN: 9781032269603 Format: Hardback	$284.00
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral... Read More >>

Strategic Crisis Communication

Strategic Crisis Communication
Author: James O'Rourke , Jeffrey Smith ISBN: 9781032342580 Format: Paperback	$67.99
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate... Read More >>

Strategic Crisis Communication

Strategic Crisis Communication
Author: James O'Rourke , Jeffrey Smith ISBN: 9781032342610 Format: Hardback	$263.00
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate... Read More >>

Mastering LinkedIn: A Guide to Writing Engaging Posts

Mastering LinkedIn: A Guide to Writing Engaging Posts...
Author: Tomos William Archer , Chasity Lynn Bailey ISBN: 9798853127821 Format: Paperback	$39.57
"""Mastering LinkedIn: A Guide to Writing Engaging Posts"" is a comprehensive, step-by-step handbook that will transform... Read More >>

Strategic Communication: Campaign Planning

Strategic Communication: Campaign Planning
Author: James Mahoney ISBN: 9781032329734 Format: Paperback	$90.99
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional... Read More >>

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