Public relations books

Schwerpunkt des Bandes ist die detaillierte Beschreibung der Richtlinie ‚Bürgerbeteiligung und Kommunikation‘ des...  Read More >>

"Product Description: Adolescent Choices and Consequences: A Psychological PerspectiveUnlocking the Mysteries of...  Read More >>

Seit mehr als 20 Jahren ist der Begriff der „Dunklen Triade“ aus psychologischer und medizinischer Forschung bekannt...  Read More >>

This book emphasizes the importance of effective communication and motivation to inspire positive change. Encouraging...  Read More >>

All new edition of the indispensable guide for public information officers. Includes lessons learned from the Covid-19...  Read More >>

All new edition of the indispensable guide for public information officers. Includes lessons learned from the Covid-19...  Read More >>

Dieser Leitfaden führt durch alle Entwicklungsstadien von Unternehmensbüchern und zeigt, worauf es ankommt. Die...  Read More >>

Marketing is one of the primary aspects of business management. It is intended to create a new customer base as...  Read More >>

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Readers will learn how business owners and marketers are earning free media coverage from a former TV reporter and...  Read More >>

Social Media Marketing Kit: Unleashing Digital Success In this comprehensive guide, dive into the dynamic realm...  Read More >>

This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines...  Read More >>

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This open access book provides an analytical and critical outlook, by leading scholars, of the impact of various...  Read More >>

Gemeinsam geht bekanntlich vieles leichter. Dieses Sachbuch ist ein Leitfaden für Menschen, die zusammen mit anderen...  Read More >>

The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923...  Read More >>

This book presents new global research on transmedia storytelling as a form of brand communication. The final section...  Read More >>

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance...  Read More >>

Die Mischung aus Theorie und Forschung bietet praktische Strategien und Werkzeuge, die Verhandlungsführer benötigen,...  Read More >>

Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance...  Read More >>

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public...  Read More >>

The body matter of the book is divided into seven chapters: Identify Your Target Market Develop a Unique Value...  Read More >>

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