Corporate Communication: A Guide to Theory and Practice
Author:   Joep P. Cornelissen
Publisher:   Sage Publications Ltd
Edition:   7th Revised edition
ISBN:  

9781529600032


Pages:   360
Publication Date:   27 October 2023
Format:   Hardback
Availability:   To order   Availability explained
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Corporate Communication: A Guide to Theory and Practice


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Author:   Joep P. Cornelissen
Publisher:   Sage Publications Ltd
Imprint:   Sage Publications Ltd
Edition:   7th Revised edition
Weight:   0.760kg
ISBN:  

9781529600032


ISBN 10:   1529600030
Pages:   360
Publication Date:   27 October 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Introduction to Corporate Communication Defining Corporate Communication Corporate Communication in Contemporary Organizations Corporate Communication in a Changing Media Environment Conceptual Foundations Stakeholder Management and Communication Corporate Identity, Branding and Corporate Reputation Corporate Communication in Practice Communication Strategy and Strategic Planning Research and Measurement Specialist Areas in Corporate Communication Media Relations Employee Communication Issues Management Crisis Communication Leadership and Change Communication Corporate Social Responsibility (CSR) and Community Relations

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Author Information

Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).

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