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Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political... Read More >>
This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation,... Read More >>
L'art du storytelling est un ouvrage qui vous invite à découvrir les secrets du storytelling, cette technique millénaire... Read More >>
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This book details how the processes of communication are affected by the presence of a pandemic and establishes... Read More >>
As climate change has become one of the greatest challenges of our times, the world’s power companies are engaged... Read More >>
This important book chronicles, responds to, and advances the leading theories in the public relations discipline.... Read More >>
The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially... Read More >>
A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time... Read More >>
"Discover the secrets to thriving in the dynamic world of public relations with ""To Remain Nimble: The Ultimate... Read More >>
Combining theory with practical application, this collection of real-life, provocative case studies on social issues... Read More >>
Understand all there is to know about developing, launching and scaling a successful fashion brand with this practical... Read More >>
(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what... Read More >>
Traces the influence of the stock market on Americans' beliefs about politics. Read More >>
Revised and updated edition of this popular introduction to both the theory and practice of effective crisis management.... Read More >>