Communicating Corporate Social Responsibility: The Trust Factor
Author:   Kristie Byrum
Publisher:   Lexington Books
ISBN:  

9781793646484


Pages:   134
Publication Date:   15 February 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $152.00 Quantity:  
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Communicating Corporate Social Responsibility: The Trust Factor


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Full Product Details

Author:   Kristie Byrum
Publisher:   Lexington Books
Imprint:   Lexington Books
Dimensions:   Width: 15.80cm , Height: 1.80cm , Length: 23.70cm
Weight:   0.395kg
ISBN:  

9781793646484


ISBN 10:   1793646481
Pages:   134
Publication Date:   15 February 2023
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Table of Contents Dedication Preface Introduction Chapter 1: Reputation Chapter 2: Overcoming Skepticism with a Corporate Social Responsibility Communication Process Model Chapter 3: Source Credibility Chapter 4: Information Credibility Chapter 5: Social Media Engagement Chapter 6: Purchase Intention Chapter 7: Measurement Chapter 8: Conclusion Bibliography About the Author

Reviews

This book is certain to enhance understanding of the corporate social responsibility communication process for a variety of readers: academics, practitioners, and students would benefit from the expert and precise analysis of the subject provided by Dr. Byrum.--Alexander V. Laskin, Quinnipiac University


"""This book is certain to enhance understanding of the corporate social responsibility communication process for a variety of readers: academics, practitioners, and students would benefit from the expert and precise analysis of the subject provided by Dr. Byrum."""


Author Information

Kristie Byrum is associate professor in the Media and Journalism Department at Bloomsburg University of Pennsylvania.

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