Overview
A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to lead and drive the public conversation is a rock-hard competency. In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with Covid and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how, in order to be effective, leaders need to muster the courage for candor; and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace.
Full Product Details
Author: Sally Susman ,
Sally Susman
Publisher: Ascent Audio
Imprint: Ascent Audio
ISBN: 9798212437950
Publication Date: 28 March 2023
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Sally Susman is executive vice president and chief corporate affairs officer at Pfizer. She is also vice chair of the Pfizer Foundation. Sally leads engagement with all of Pfizer's external stakeholders, overseeing communications, corporate responsibility, global policy, government relations, investor relations, and patient advocacy. Before joining Pfizer in 2007, she held several senior communications and government relations roles at Estee Lauder and American Express. Earlier in her career, she spent eight years in government service, focused on international trade issues. Sally Susman is executive vice president and chief corporate affairs officer at Pfizer. She is also vice chair of the Pfizer Foundation. Sally leads engagement with all of Pfizer's external stakeholders, overseeing communications, corporate responsibility, global policy, government relations, investor relations, and patient advocacy. Before joining Pfizer in 2007, she held several senior communications and government relations roles at Estee Lauder and American Express. Earlier in her career, she spent eight years in government service, focused on international trade issues.
