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Author:   Riccardo Rialti (University of Florence, Italy) ,  Zuzana Kvítková (Prague University of Economics and Business, Czech Republic) ,  Tomáš Makovník (Matej Bel University, Slovakia)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.90cm
Weight:   0.494kg
ISBN:  

9781803823768

ISBN 10:   1803823763
Pages:   256
Publication Date:   09 February 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I. Introduction Chapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; Riccardo Rialti, Zuzana Kvítková, and Tomas Makovnik Part II. Determinants of Online Reputation in Tourism Chapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; Kristína Medeková, Kristína Pompurová, and Ivana Šimočková Chapter 3. How Have Travelers’ Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso Chapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli Chapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation; Zuzana Kvítková and Zdenka Petru Chapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello Chapter 7. Factors Affecting the Tourists´ Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; Martin Vasko, Natalie Volfova, and Alzbeta Zikova Part III. Online Reputation Management Strategies Chapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; Silvia Fissi, Elena Gori, and Alberto Romolini Chapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; Natalia Kushcheva and Tiia-Mari Eilola Chapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; Radka Marčeková, Lubica Šebová, and Andrej Malachovský Part IV. Instruments to Improve ORM in Destination Management Chapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi Chapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; Silvia Ranfagni and Massimo Rosati

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Author Information

Riccardo Rialti is an Assistant Professor of Management at the University of Milan, Italy. Zuzana Kvítková is an Assistant Professor at the Department of Tourism at the Prague University of Economics and Business, Czech Republic. Tomáš Makovník is an Assistant Professor at the Department of Tourism, Faculty of Economics, Matej Bel University in Banská Bystrica, Slovakia.

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