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Author:   Albert A. Anani-Bossman ,  Takalani E. Mudzanani ,  Cornelius B. Pratt ,  Isaac A. Blankson
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   2023 ed.
Weight:   0.508kg
ISBN:  

9783031267031

ISBN 10:   3031267036
Pages:   264
Publication Date:   13 July 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Chapter 1. Introduction: Public Relations Management in Africa.- Chapter 2. Public Relations in Sub-Saharan Africa: A Ten-Year Review.- Chapter 3. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana.- Chapter 4. Tensions Between Public Relations and Journalism: A Namibian Perspective.- Chapter 5. China’s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt.- Chapter 6. Public Relations Evaluation in Ghana: Are We There Yet?.- Chapter 7. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners.- Chapter 8. Is China’s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers.- Chapter 9. The CEO Activism Playbook: An Empirical African Perspective from Ghana.- Chapter 10. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities.- Chapter 11. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa./

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Author Information

Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. He is a coeditor of Marketing Communications in Emerging Economies: Foundational and Contemporary Issues (Palgrave Macmillan, 2021).  Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). He specializes in organizational communications and Tourism marketing. Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. His recent journal articles include those in Media, War & Conflict (2021); Frontiers in Public Health (2021, 2022); The Social Science Journal (2020, 2022 ); and the International Journal of Communication (2019).  Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). He has authored several publications and is co-editor of Negotiating Democracy: Media Transformations in Emerging Democracies (State University of New York Press).

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