The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric
Author:   Erik Bengtson ,  Oskar Mossberg
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2023
ISBN:  

9783031329784


Pages:   163
Publication Date:   29 June 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric


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Author:   Erik Bengtson ,  Oskar Mossberg
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2023
Weight:   0.369kg
ISBN:  

9783031329784


ISBN 10:   3031329783
Pages:   163
Publication Date:   29 June 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction: A New Framework for Green Marketing.- 2. A Constructive Turn: Towards Harnessing the Potential of Green Promises.- 3. Institutional Theory and Green Legitimation.- 4. Attempts at Co-Reading Institutional and Rhetorical Theory.- 5. Revisiting the Rhetorical Tradition and Acquainting Ourselves with the Virtuous Orator.- 6. From the Sins of Greenwashing to the Virtues of Green Marketing.- 7. Some Implications for Law.- 8. The Framework of Virtue Critique.- 9. Exploring the Virtue Framework: Environmental Labels, Clean Clothes and Green Energy Capitalism.- 10. Green Marketing as Manifest Performance of Ethical Judgment.

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Author Information

Erik Bengtson is a scholar of rhetoric at Uppsala and Södertörn Universities, Sweden. He has published on the epistemology of rhetoric, rhetorical argumentation theory, and semiotics. Later, his research focus has shifted towards exploring the relations between capitalism and climate transition rhetoric. Oskar Mossberg is a private law scholar at Uppsala University. He works at the intersection between law and rhetoric and is engaged in developing legal doctrine and methodology by drawing on other fields within the humanities and social sciences, including philosophy, hermeneutics, and rhetoric.

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