Public relations books

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller'...  Read More >>

Öffentlichkeit und öffentliche Kommunikation bleiben auch in der digitalen Ära konstitutiv für die moderne, demokratische...  Read More >>

So, what is the wait for? Buy it now Let Your Customers be Grateful to you for the Benefits They Will Get...  Read More >>

Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment;...  Read More >>

The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in...  Read More >>

While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book...  Read More >>

This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters...  Read More >>

Everything you need to know to pivot your business or career to digital through real world stories from The Grammys...  Read More >>

This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism...  Read More >>

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The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary...  Read More >>

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive-and...  Read More >>

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Dieses Buch zeigt, welche Rolle Daten für Kommunikation und Marketing spielen und wie sie als wichtige Quelle für...  Read More >>

The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism. The...  Read More >>

Your brand is and should be unique. It should stand out from others in a similar business or service. What makes...  Read More >>

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Dieses essential erklärt auf den Punkt, wie sich die Bedürfnisse von Zielgruppen mithilfe des Persona-Konzepts ermitteln...  Read More >>

This text can be used as a primary text in social media courses as well as in tandem with other readings across...  Read More >>

Es muss in der Organisation und Planung verankert sein, bei der Durchführung als wahrnehmbare Wertschätzung, als...  Read More >>

This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects...  Read More >>

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It's not because you don't have a million Instagram followers. It's not because people aren't interested in what...  Read More >>