The Practice of Public Relations
Author:   Kathryn Lancioni
Publisher:   Kendall/Hunt Publishing Co ,U.S.
ISBN:  

9781792453229


Pages:   277
Publication Date:   30 March 2021
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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The Practice of Public Relations


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Author:   Kathryn Lancioni
Publisher:   Kendall/Hunt Publishing Co ,U.S.
Imprint:   Kendall/Hunt Publishing Co ,U.S.
ISBN:  

9781792453229


ISBN 10:   1792453221
Pages:   277
Publication Date:   30 March 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

Table of Contents

PART 1: INDUSTRY FUNDAMENTALS CHAPTER 1: PUBLIC RELATIONS AND THE PPR MODEL CHAPTER 2: HISTORY OF PUBLIC RELATIONS CHAPTER 3: ETHICS AND PUBLIC RELATIONS CHAPTER 4: PUBLIC RELATIONS THEORY CHAPTER 5: PLANNING AND STRATEGIC COMMUNICATION CHAPTER 6: PUBLIC RELATIONS WRITING AND SOCIAL MEDIA CHAPTER 7: PR MEASUREMENT AND EVALUATION PART 2: THE PRACTICE OF PUBLIC RELATIONS CHAPTER 8: MEDIA RELATIONS CHAPTER 9: IMAGE REPAIR THEORY CHAPTER 10: INVESTOR RELATIONS CHAPTER 11: CORPORATE SOCIAL RESPONSIBILITY CHAPTER 12: COMMUNITY RELATIONS REFERENCES

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