Media Relations: Issues and strategies
Author:   Jane Johnston (University of Queensland)
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9780367718732


Pages:   304
Publication Date:   31 March 2021
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Media Relations: Issues and strategies


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Full Product Details

Author:   Jane Johnston (University of Queensland)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.612kg
ISBN:  

9780367718732


ISBN 10:   0367718731
Pages:   304
Publication Date:   31 March 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Acknowledgements 1 Media relations in context 2 Understanding the media environment 3 Theorising media relations 4 Law and ethics in media relations 5 Working with the news media 6 Media relations campaigns 7 Media releases 8 Media kits, guides and online media centres 9 Media conferences, 'famils' and events 10 Not just the news 11 Working with newspapers and magazines 12 Working with radio and television 13 Working with the internet and social media References Index

Reviews

'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal


Author Information

Jane Johnston is Associate Professor in the School of Communication and Media at Bond University. A former journalist and public relations practitioner, she is co-editor of the leading text Public Relations: Theory and Practice and is widely published in the field of communications.

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