Public relations books

This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public...  Read More >>

This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories...  Read More >>

With the growth in sociocultural perspectives on PR, and the changing contemporary culture in which it plays a significant...  Read More >>

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic...  Read More >>

You've seen the headlines before: 10 tips guaranteed to boost your conversion rate! The only branding...  Read More >>

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The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving...  Read More >>

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving...  Read More >>

Regardless of the size or type of business, we have all felt overwhelm and confusion with how to successfully plan...  Read More >>

A business is an entity that is formed in order to carry out activities for the purpose of generating revenue. It...  Read More >>

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Most business owners are GREAT at delivering the product or service they sell. In fact, most are experts at what...  Read More >>

"You've seen the headlines before: 10 tips guaranteed to boost your conversion rate! The only branding blueprint...  Read More >>

This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural...  Read More >>

Are you a promotions Ninja, a Butterfly or a Philistine? Do you execute PR plans efficiently, do you flitter between...  Read More >>

This book provides deep insights into intercultural collaboration among business partners, employees, managers,...  Read More >>

The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the...  Read More >>

How can you stay relevant for your customers? The answer is a combination of the following three factors: technology,...  Read More >>

This book focusses on understanding organizational identity construction in a virtual context, developing scholarship...  Read More >>

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected...  Read More >>

This book combines the conflict, negotiation and adaptation inherent in public interest, with a critical approach...  Read More >>

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Drawing on a diverse range of contributions to analyse the concepts and practice of ""activist"", ""protest"" and...  Read More >>