Overview

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.

Full Product Details

Author:   Alison Theaker ,  James Curran
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   6th edition
Weight:   1.620kg
ISBN:  

9780367278915

ISBN 10:   036727891
Pages:   424
Publication Date:   27 October 2020
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Part 1 The context of public relations What is public relations? Sarah Roberts Bowman Public relations and communications Sarah Roberts-Bowman Public relations, politics and the media Sarah Roberts-Bowman and Gloria Walker Public relations and management Anne Gregory Ethics, professionalism and regulation Alison Theaker Part 2 Strategic public relations Public relations and corporate communication Sarah Roberts-Bowman and Gloria Walker Public relations and corporate identity Emma Wood Risk, issues and crisis management Heather Yaxley Public relations and corporate social responsibility Antonio Marques Mendes Measurement and evaluation Mairead McCoy Public relations and globalisation Averill Gordon Part 3 Stakeholder public relations Media relations in the social media age Philip Young Internal communications Liam Fitzpatrick Financial communications Annette Spencer Public sector public relations Susan Kinnear Consumer public relations Michael Frohlich Business to business public relations Loretta Milan Public relations and engagement in the not for profit sector Alan Anstead Using new technology effectively in public relations Heather Yaxley Activism and public relations Philip Young Part 4 Shaping the future Future challenges for public relations Alison Theaker

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Author Information

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and co-authored Effective Media Relations. She has delivered research papers at conferences in the UK, US and Australia on team-working in public relations, improving students’ writing skills and the future of PR as a profession. She is now a coach for small businesses, running her own consultancy, The Spark, in Devon, www.thesparkuk.com, as well as an Associate Lecturer at the University of Plymouth and undertaking a PhD in the role of mentoring for women entrepreneurs at the University of Bath.

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