Advocacy and Organizational Engagement: Redefining the Way Organizations Engage
Author:   Lukasz M. Bochenek (Leidar, Switzerland)
Publisher:   Emerald Publishing Limited
ISBN:  

9781789734409


Pages:   232
Publication Date:   05 September 2022
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Advocacy and Organizational Engagement: Redefining the Way Organizations Engage


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Full Product Details

Author:   Lukasz M. Bochenek (Leidar, Switzerland)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.336kg
ISBN:  

9781789734409


ISBN 10:   1789734401
Pages:   232
Publication Date:   05 September 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction - Why advocacy? Why now? 1. What is advocacy and why it is important?  2. Strategic advocacy management - looking for a managerial model  3. From philanthropy to sustainability through CSR - what's next? Societal context and changing role of the companies  4. Connecting with right audiences for a better impact - imperatives of the influencer marketing  5. Defining a conceptual model for advocacy strategy development  6. Shaping and (re-)defining the discourse Content marketing in advocacy  7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy  8. New frontier for advocacy - towards an experience-based model of engagement  Epilogue - what's next for advocacy

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Author Information

Lukasz M. Bochenek is the Managing Director of International Strategy at Leidar, Switzerland. He helped shape the Executive Certificate and Master in Advocacy in International Affairs, delivered in partnership with the Graduate Institute in Geneva, and was its co-Director for many years. He also runs several global advocacy capacity building projects for various industries. As a published author and seasoned speaker, he is proud to support international companies, organizations and NGOs in developing effective engagement strategies, processes and frameworks.

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