Overview

Your reputation is your most valuable intangible asset and critical to sustainable business success. Customers want to buy from companies they trust. Employees want to work for a company aligned with their beliefs and values. Investors want to support companies they value. In business, reputation is largely about credibility; your trustworthiness to deliver on your brand promise and satisfy expectations. And now more than ever, credibility is also built by standing for more than just profit and acting in socially-conscious ways to help create a better world. Ros Weadman's BrandCred MethodTM provides a practical approach to aligning an organisation's culture (what it thinks), communications (what it says), customer experience (what it does) and citizenship (what it gives). When company beliefs, values and a strong sense of purpose are aligned across marketing messages, customer touchpoints, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds brand credibility, fosters trust and enhances reputation. It also creates more cohesive and engaged organisations where the thinking, language and behaviour of employees are based on a shared understanding of vision and values, and desired strategic outcomes. By following the BrandCred MethodTM, you'll add extraordinary value to your brand and enhance your reputation from the positive ripple effect of your work.

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Ros Weadman FPRIA is a multi-award-winning brand communication and reputation strategist with a career spanning more than 35 years across diverse industries. Ros's work focuses on the bigger picture because she believes that brands with vision and purpose, supported by shared core values, have the power to move humanity forward. That's why she's made it her mission to build inspiring brands and enhance reputations through communications that uplift people and aspire for a better future. Ros has empowered dozens of business owners and organisational leaders to articulate what they stand for, communicate their value and transform their brand story, value proposition and communications from dull and detached, to energised and engaging. This has helped them stand apart, resonate more deeply with target audiences and forge a great reputation based on the positive ripple effect of their work.

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