Market research books

This powerful booklet will help you identify your special sauce? What would you like people to know about you or...  Read More >>

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat...  Read More >>

An industry insider reveals the next generation of marketing-and provides the insight you need to use it to beat...  Read More >>

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Se vi chiedo di NON pensare ad un elefante, il vostro cervello riuscirà a fare di tutto, tranne che non pensare...  Read More >>

""A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written...  Read More >>

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced...  Read More >>

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters...  Read More >>

Der Fokus liegt dabei neben der Herausarbeitung relevanter Aspekte für ein differenziertes Verständnis des Themas...  Read More >>

"""Companies with successful startup partnerships are three times more likely to change their culture to be more...  Read More >>

Subtitle on dust jacket: How the top 100 brands build loyalty in a skeptical world.  Read More >>

Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides...  Read More >>

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How AT&T got customers to love them again, why Dollar Shave Club subscribers keep coming back for more, how Patagonia's...  Read More >>

Dieses Buch erklart fundiert und anschaulich, wie Unternehmen das Medium Mobile ganzheitlich in ihren Marketingmix...  Read More >>

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Dieses Buch bietet einen aktuellen UEberblick zur mobilen Online-Forschung. Ziel ist es, sowohl die Grundlagen des...  Read More >>

Consumption decisions are crucial determinants of business cycles and growth. Knowledge of how consumers respond...  Read More >>

?Es cierto que los supermercados nos manipulan para comprar cosas que no necesitamos? ?Por que fracasaron las encuestas...  Read More >>

This book examines the uneven economy in Asia, showing how the pace of economic transformation affects prosperity...  Read More >>

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global...  Read More >>

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie der...  Read More >>

Johannes Witting untersucht die Wirkung von Corporate Social Responsibility (CSR) auf Erfolgsfaktoren von Unternehmen....  Read More >>

A critique of American snobbery and wastefulness. It satirizes practices such as 'conspicuous consumption', a pattern...  Read More >>