Market research books

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining...  Read More >>

Lead your business to greater success with less work and less stress!  Read More >>

A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere....  Read More >>

Lead your business to greater success with less work and less stress!  Read More >>

Originally published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to...  Read More >>

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies...  Read More >>

 Read More >>

 Read More >>

This book will educate consumers on credit and teach them how to increase their scores. No need to pay hundreds...  Read More >>

With the goal of perfecting the national governance system and raising the country’s governance capability, this...  Read More >>

Valuable analyst and advisory firms like Gartner and Forrester influence half of the world's spending on information...  Read More >>

 Read More >>

Michael Saal untersucht Eco-Label-Programme (ELP) im internationalen Vergleich und verfolgt hierbei die These, dass...  Read More >>

Sandrine El Sauaf untersucht interkulturelle Fragestellungen zu Mitarbeiterführung und Verhandlungen mit arabischen...  Read More >>

This collection of expert articles highlights the standards and practices concerning sustainability reporting among...  Read More >>

 Read More >>

 Read More >>

 Read More >>

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of...  Read More >>

Wissenschaftsforum Mobilität an der Universität Duisburg-Essen wurde im Juni 2016 darüber diskutiert, wie innovative...  Read More >>

 Read More >>

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets'...  Read More >>

Integrating both qualitative and quantitative methods, it is the first book to examine the current state of the...  Read More >>

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices...  Read More >>

 Read More >>