Market research books

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain...  Read More >>

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since...  Read More >>

This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing....  Read More >>

Reflecting the emergence of new organizational forms and hybrid organizations, this edited collection explores the...  Read More >>

 Read More >>

"Stuff I Wish I Knew Earlier: How to Unlock Your Career Potential is a practical guidebook for those who are stuck...  Read More >>

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea,...  Read More >>

 Read More >>

This volume offers an overview of the critical challenges faced by aspiring African entrepreneurs and their coping...  Read More >>

 Read More >>

 Read More >>

By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking...  Read More >>

The main purpose of this exercise consisted in providing a recommendation for a sound institutional process of minimum...  Read More >>

 Read More >>

This collection of different views on how digitalization is influencing various industrial sectors addresses essential...  Read More >>

"Dieses Buch erklärt kompakt und auf den Punkt, wie Online-Marketing für Einzelkämpfer und Kleinunternehmer mit...  Read More >>

This book examines the complex relationship between corruption and entrepreneurship in countries of varying levels...  Read More >>

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular...  Read More >>

Argues that society is now built upon a distrust of institutions and government, with people instead tending to...  Read More >>

 Read More >>

This book examines the globalisation of technology and innovation in the modern world. Enterprises globalise in...  Read More >>

Der Herausgeberband zeichnet diese vielfältigen Entwicklungen nach und berichtet über konkrete Erfahrungen von Unternehmen,...  Read More >>

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing...  Read More >>

 Read More >>

Ihr Branding blaupauseSeien Sie unvergesslich und Sie werden im Markt als ein Experte sein Ohne verringern Ihren...  Read More >>