Market research books

7587 books were found.

Product Marketing: Notebook, 150 Lined Pages, Softcover, 6 X 9

Product Marketing: Notebook, 150 Lined Pages, Softcover,...
Author: Wild Pages Press ISBN: 9781985041820 Format: Paperback	$18.45
Stylish Designer Notebook. Interior 150 lined pages. Size 6 x 9. Glossy softcover. Perfect for everyday use. Perfectly... Read More >>

Personalmanagement: Internationale Perspektiven und Implikationen für die Praxis

Personalmanagement: Internationale Perspektiven und...
Author: Barbara Covarrubias Venegas , Katharina Thill ISBN: 9783658151690 Format: Paperback	$106.06
Dieser Sammelband greift das vielfältige Wirkungsfeld des internationalen Personalmanagements auf und präsentiert... Read More >>

Customer Engagement: Contemporary issues and challenges

Customer Engagement: Contemporary issues and challenges...
Author: Roderick J. Brodie (University of Auckland, New Zealand) , Linda D. Hollebeek (University of Auckland, New Zealand) ISBN: 9780815350736 Format: Paperback	$101.00
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Open Foresight-Prozesse: Eine Action Research Studie zur Identifikation von Schlüsselaktivitäten und -faktoren

Open Foresight-Prozesse: Eine Action Research Studie...
Author: Regina Gattringer ISBN: 9783658195182 Format: Paperback	$142.29
Regina Gattringer analysiert in ihrer Studie die Planung und Umsetzung von Open Foresight-Prozessen, bei denen verschiedene... Read More >>

Marketing Research: Planning, Process, Practice

Marketing Research: Planning, Process, Practice
Author: Riccardo Benzo , Chahid Fourali ISBN: 9781446294352 Format: Hardback	$470.00
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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition

Measuring Marketing: The 100+ Essential Metrics Every...
Author: John Davis ISBN: 9781501515767 Format: Paperback	$77.13
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Canonical Authors in Consumption Theory

Canonical Authors in Consumption Theory
Author: Soren Askegaard (University of Southern Denmark, Denmark) , Benoit Heilbrunn (ESCP Europe-Paris, France) ISBN: 9781138648968 Format: Hardback	$305.00
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The Language of Branding: Theory, Strategies, and Tactics

The Language of Branding: Theory, Strategies, and Tactics...
Author: Dawn Lerman (Fordham University, USA) , Robert J. Morais (Weinman Schnee Morais, Inc., USA) ISBN: 9780415899994 Format: Hardback	$336.00
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn... Read More >>

The Language of Branding: Theory, Strategies, and Tactics

The Language of Branding: Theory, Strategies, and Tactics...
Author: Dawn Lerman (Fordham University, USA) , Robert J. Morais (Weinman Schnee Morais, Inc., USA) ISBN: 9780415806749 Format: Paperback	$105.00
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Marketing Research: Planning, Process, Practice

Marketing Research: Planning, Process, Practice
Author: Riccardo Benzo , Chahid Fourali ISBN: 9781446294369 Format: Paperback	$154.00
Outlines the key principles and skills involved at each step of the marketing research process, providing readers... Read More >>

Foundations of Marketing Thought: The Influence of the German Historical School

Foundations of Marketing Thought: The Influence of the...
Author: D.G. Brian Jones , Mark Tadajewski ISBN: 9781138181809 Format: Hardback	$305.00
This book analyses the influence of the German Historical School on institutional economists who pioneered the study... Read More >>

Contemporary Case Studies on Fashion Production, Marketing and Operations

Contemporary Case Studies on Fashion Production, Marketing...
Author: Pui-Sze Chow , Chun-Hung Chiu ISBN: 9789811070068 Format: Hardback	$527.97
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry.... Read More >>

Marketing Research: An Applied Orientation

Marketing Research: An Applied Orientation
Author: Naresh Malhotra , Naresh Malhotra ISBN: 9780134734842 Format: Hardback	$827.16
Presents marketing research concepts and methods in an applied and managerial way. It devotes separate chapters... Read More >>

Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

Dot Boom: Marketing to Baby Boomers Through Meaningful...
Author: David Weigelt , Jonathan Boehman ISBN: 9781936961368 Format: Paperback	$47.52
Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers... Read More >>

Employee Happiness - Digital Entertainment Market Case Studies

Employee Happiness - Digital Entertainment Market Case...
Author: Doan T Nguyen Ph D ISBN: 9781724888464 Format: Paperback	$52.77
Happy employees excel at their work and are content in their lives. Eudaimonically happy employees are motivated... Read More >>

Marketing Research: A Concise Introduction

Marketing Research: A Concise Introduction
Author: Bonita Kolb ISBN: 9781526419262 Format: Hardback	$470.00
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Marketing Research: A Concise Introduction

Marketing Research: A Concise Introduction
Author: Bonita Kolb ISBN: 9781526419279 Format: Paperback	$148.00
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Digital Channels and Social Media Management in Luxury Markets

Digital Channels and Social Media Management in Luxury...
Author: Fabrizio Mosca , Chiara Civera ISBN: 9781138572461 Format: Hardback	$336.00
This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other... Read More >>

Marketing Sensorial: Como utilizar os cinco sentidos para atrair clientes

Marketing Sensorial: Como utilizar os cinco sentidos...
Author: Eliana Ferrer Haddad , Fabiana Vicente ISBN: 9781973358190 Format: Paperback	$36.75
Com o objetivo de estudar as ferramentas de comunicacao e a importancia da geracao de experiencia no ponto de venda/lojas... Read More >>

Mastering Market Analytics: Business Metrics – Practice and Application

Mastering Market Analytics: Business Metrics – Practice...
Author: Robert Kozielski (University of Lodz, Poland) ISBN: 9781787148369 Format: Hardback	$156.00
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The Protection of Foreign Investments in Mongolia: Treaties, Domestic Law, and Contracts on Investments in International Comparison and Arbitral Practice

The Protection of Foreign Investments in Mongolia: Treaties,...
Author: Bajar Scharaw ISBN: 9783319660882 Format: Hardback	$310.47
This book analyses the adequacy of Mongolia’s legal system for foreign investment protection by conducting a multi-level... Read More >>

Made for China: Success Strategies From China’s Business Icons

Made for China: Success Strategies From China’s Business...
Author: Christian Nothhaft ISBN: 9783319615837 Format: Paperback	$64.66
Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese... Read More >>

Non-Obvious 2018 Edition: How To Predict Trends And Win The Future

Non-Obvious 2018 Edition: How To Predict Trends And...
Author: Rohit Bhargava ISBN: 9781940858425 Format: Paperback	$33.61
Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction Book Awards (2018 Edition) Winner: IPPY Book... Read More >>

Value Creation through Engineering Excellence: Building Global Network Capabilities

Value Creation through Engineering Excellence: Building...
Author: Yufeng Zhang , Mike Gregory ISBN: 9783319563350 Format: Hardback	$475.17
This book provides a systematic framework for effectively creating value through engineering in global business... Read More >>

The Principles of Islamic Marketing

The Principles of Islamic Marketing
Author: Baker Ahmad Alserhan ISBN: 9780815398110 Format: Hardback	$305.00
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values... Read More >>

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