Mastering Market Analytics: Business Metrics – Practice and Application
Author:   Robert Kozielski (University of Lodz, Poland)
Publisher:   Emerald Publishing Limited
ISBN:  

9781787148369


Pages:   448
Publication Date:   24 November 2017
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Mastering Market Analytics: Business Metrics – Practice and Application


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Author:   Robert Kozielski (University of Lodz, Poland)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 2.70cm , Length: 22.90cm
Weight:   0.699kg
ISBN:  

9781787148369


ISBN 10:   178714836
Pages:   448
Publication Date:   24 November 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction; Robert Kozielski Chapter 1. Why, How, What; Robert Kozielski Chapter 2. Measuring Market Strategy Results; Robert Kozielski, Michał Dziekoński, Jacek Pogorzelski, Grzegorz Urbanek Chapter 3. Sales and Distribution Management Metrics; Robert Kozielski, Michał Dziekoński, Michał Medowski, Marcin Ostachowski, Jacek Pogorzelski Chapter 4. Marketing Communication Ratios; Robert Kozielski, Michał Dziekoński, Jacek Pogorzelski Chapter 5. E-Commerce and Social Media Indicators; Robert Kozielski, Artur Maciorowski, Grzegorz Mazurek, Anna Miotk

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Business researchers search for a new identity and role for marketing in today's chaotic business world by providing tools to enable companies to create a competitive advantage through organizational market learning; improving the effectiveness of operations; and measuring the value of generated intangible assets, in particular those created through marketing activities. They cover measuring market strategy results, sales and distribution management metrics, marketing communications ratios, and electronic commerce and social media indicators. -- Annotation (c)2018 * (protoview.com) *


Business researchers search for a new identity and role for marketing in today's chaotic business world by providing tools to enable companies to create a competitive advantage through organizational market learning; improving the effectiveness of operations; and measuring the value of generated intangible assets, in particular those created through marketing activities. They cover measuring market strategy results, sales and distribution management metrics, marketing communications ratios, and electronic commerce and social media indicators.--Annotation (c)2018 (protoview.com)


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