Market research books

Der Herausgeberband zeichnet diese vielfältigen Entwicklungen nach und berichtet über konkrete Erfahrungen von Unternehmen,...  Read More >>

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing...  Read More >>

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Ihr Branding blaupauseSeien Sie unvergesslich und Sie werden im Markt als ein Experte sein Ohne verringern Ihren...  Read More >>

A fully updated edition of the classic business reference book on product development from a world renowned innovation...  Read More >>

Damit schafft die Autorin eine Basis für die Entwicklung von Lösungen, die es erlauben, das Potenzial, das in Nutzerinformationen...  Read More >>

Dieses essential stellt fundiert und praxisorientiert die Grundlagen von CRM in der Public Cloud dar. Das Autoren-Team...  Read More >>

Presenting some of the most significant research on the modern understanding of luxury, this edited collection...  Read More >>

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Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves...  Read More >>

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"Key Marketing Metrics gives you a portfolio, or ""dashboard"", of the most valuable metrics for your business to...  Read More >>

Abgeleitet aus der Diskrepanz zwischen den Einschätzungen von Expertinnen und Experten und der aktuellen Situation...  Read More >>

How did Americans come to quantify their society’s well-being in units of money? In our GDP-run world, prices are...  Read More >>

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A critique of American snobbery and wastefulness. It satirizes practices such as 'conspicuous consumption', a pattern...  Read More >>

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A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer...  Read More >>

Dieses Buch befasst sich mit den Stromgestehungskosten schwimmender Offshore-Windenergieanlagen. Im Ergebnis der...  Read More >>

Keep all your Salon appointments scheduled and organized with the 4-column appointment book.Time period from 08:00-...  Read More >>

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions...  Read More >>

Socionomic Studies of Society and Culture demonstrates how waves of unconscious social mood shape trends in film,...  Read More >>

Socionomic Causality in Politics demonstrates how waves of unconscious social mood influence election outcomes,...  Read More >>

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