Market research books

7587 books were found.

Instructor's Manual for Strategic Marketing Cases in Emerging Markets: A Companion Volume

Instructor's Manual for Strategic Marketing Cases in...
Author: Atanu Adhikari , Sanjit Kumar Roy ISBN: 9783319526966 Format: Paperback	$105.57
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets'... Read More >>

Managing the Psychological Contract: Employee Relations in South Asia

Managing the Psychological Contract: Employee Relations...
Author: ABM Abdullah ISBN: 9783319535371 Format: Hardback	$290.37
Integrating both qualitative and quantitative methods, it is the first book to examine the current state of the... Read More >>

Digitalizing Consumption: How devices shape consumer culture

Digitalizing Consumption: How devices shape consumer...
Author: Franck Cochoy , Johan Hagberg ISBN: 9781138124899 Format: Hardback	$305.00
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices... Read More >>

Differentiate to Dominate: The 7 Steps to Transform...
Author: Peter Engelhardt ISBN: 9781925288209 Format: Paperback	$29.95
Today in business you want to be more than ""good enough"", and a brand strategy that identifies and highlights... Read More >>

Behavioral Economy And Consumpton Behavioral Prediction Relationship

Behavioral Economy And Consumpton Behavioral Prediction...
Author: Johnny Ch Lok ISBN: 9781548531591 Format: Paperback	$250.80
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Massaging The Mind: An Introduction To Techniques of Personal and Organizational Influence

Massaging The Mind: An Introduction To Techniques of...
Author: Brenda Sutton , William Carney ISBN: 9781521727393 Format: Paperback	$49.50
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Development, Growth and Finance of Organizations from an Eastern European Context: The 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)

Development, Growth and Finance of Organizations from...
Author: Sebastian Vaduva , Ioan S. Fotea ISBN: 9783319544533 Format: Hardback	$290.37
This book explores challenges and approaches to the development, financial management and growth of Eastern European... Read More >>

Contemporary Consumer Culture Theory

Contemporary Consumer Culture Theory
Author: John F. Sherry (University of Notre Dame, USA) , Eileen M Fischer (York University, Canada) ISBN: 9781138680562 Format: Hardback	$336.00
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The Handbook for Market Research for Life Sciences Companies: Finding the Answers You Need to Understand Your Market

The Handbook for Market Research for Life Sciences Companies:...
Author: Jean-Francois Denault ISBN: 9781138713574 Format: Hardback	$284.00
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The Cultural Meaning of Brands

The Cultural Meaning of Brands
Author: Carlos J. Torelli , Maria A. Rodas ISBN: 9781680832860 Format: Paperback	$158.40
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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

Online Consumer Behavior: Theory and Research in Social...
Author: Angeline Close Scheinbaum (The University of Texas at Austin, USA) ISBN: 9781138107557 Format: Paperback	$79.99
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Management Challenges in Different Types of African Firms: Processes, Practices and Performance

Management Challenges in Different Types of African...
Author: Leona Achtenhagen , Ethel Brundin ISBN: 9789811045356 Format: Hardback	$290.37
This book focuses on management challenges in different types of companies, ranging from small to large, from private... Read More >>

Family Businesses in the Arab World: Governance, Strategy, and Financing

Family Businesses in the Arab World: Governance, Strategy,...
Author: Sami Basly ISBN: 9783319576299 Format: Hardback	$369.57
This book focuses on topics such as the cultural specificity of Arab family businesses with regard to shaping their... Read More >>

Pre-suasion / Per-suation

Pre-suasion / Per-suation
Author: Robert Cialdini ISBN: 9788416029662 Format: Paperback	$52.67
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Advanced Introduction to Consumer Behavior Analysis

Advanced Introduction to Consumer Behavior Analysis...
Author: Gordon Foxall ISBN: 9781784716929 Format: Hardback	$228.00
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The Handbook for Market Research for Life Sciences Companies: Finding the Answers You Need to Understand Your Market

The Handbook for Market Research for Life Sciences Companies:...
Author: Jean-Francois Denault ISBN: 9781138713567 Format: Paperback	$116.00
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research... Read More >>

Chefsache Integrales Business mit Indien: Den Subkontinent aus verschiedenen Perspektiven verstehen

Chefsache Integrales Business mit Indien: Den Subkontinent...
Author: Purvi Shah-Paulini , Peter Buchenau ISBN: 9783658146597 Format: Hardback	$92.37
Das Buch aus der Chefsache-Reihe zeigt, dass es sich mit langfristigen Strategien und Geduld lohnt, in Geschäftsbeziehungen... Read More >>

Russia and the European Union: Development and Perspectives

Russia and the European Union: Development and Perspectives...
Author: Elena G. Popkova ISBN: 9783319552569 Format: Hardback	$448.77
This book focuses on the economic and political relationships between Russia and Europe, which are currently characterized... Read More >>

Markenliebe: Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

Markenliebe: Konzeption und empirische Untersuchung...
Author: Renée Fröhling ISBN: 9783658183776 Format: Paperback	$142.29
Renée Fröhling entwickelt ein grundlegendes Verständnis zur Entstehung von Markenliebe und ihrer Wirkungen auf das... Read More >>

Invisible Influence: The Hidden Forces That Shape Behavior

Invisible Influence: The Hidden Forces That Shape Behavior...
Author: Jonah Berger ISBN: 9781476759739 Format: Paperback	$47.49
A hologram on the front of the jacket can be positioned so that the line Everyone's reading it! is visible. Read More >>

Consumer Economics: Issues and Behaviors

Consumer Economics: Issues and Behaviors
Author: Ricardo Smith ISBN: 9781635490763 Format: Hardback	$382.80
Consumer economics or home economics, is the study and microeconomic analysis of individuals, consumers and families.... Read More >>

Behavioral Economy and Psychological Consumption Relationship

Behavioral Economy and Psychological Consumption Relationship...
Author: Mr Johnny Ch Lok ISBN: 9781548044787 Format: Paperback	$192.72
Behavioral economics can provide more realistic psychological foundations. This book is intended to provide an introduction... Read More >>

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

Customer Obsessed: A Whole Company Approach to Delivering...
Author: Eric Berridge , Tim Andres Pabon ISBN: 9798200598977 Format: Audio	$79.15
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks... Read More >>

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

Customer Obsessed: A Whole Company Approach to Delivering...
Author: Eric Berridge , Tim Andres Pabon ISBN: 9798200598960 Format: Audio	$79.15
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks... Read More >>

Abuse of Dominant Position and Globalization & Protection and Disclosure of Trade Secrets and Know-How

Abuse of Dominant Position and Globalization & Protection...
Author: Pranvera Këllezi , Bruce Kilpatrick ISBN: 9783319468907 Format: Hardback	$659.97
This publication provides an unparalleled comparative analysis of two ""hot topics"" in the field of antitrust and... Read More >>

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