Market research books

This book helps students to develop a critical understanding of the service business scenarios and strategies used...  Read More >>

Florian Horstmann baut ein Modell auf, das die Profilierungsfähigkeit von Private Label Brands für Retailer Brands...  Read More >>

Want to start getting valuable feedback without wasting a lot of time, money or energy? Then, this practical, no-nonsense...  Read More >>

"""Many talk about value and value based pricing but very few have been successful implementing this. This book...  Read More >>

This book will help readers design and conduct research in management-related fields. It examines the procedures...  Read More >>

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This proceedings volume brings together the results of a corporate discussion on research, academic teaching and...  Read More >>

Dieses Buch befasst sich mit den kundenbezogenen Effekten und preispsychologischen Wirkungsmechanismen bei zwei...  Read More >>

Based on a study of Millennial donors across the United States, the United Kingdom, and Australia, Dunham+Company's...  Read More >>

Dieses Herausgeberwerk zeigt einfach und praxisnah aktuelle Methoden und Analyseverfahren in der modernen Marktforschung...  Read More >>

This book explores the influence of the modes of knowledge transfer and environmental dynamism on the relationship...  Read More >>

This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE)....  Read More >>

The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview...  Read More >>

Kick-start a love affair with the most valuable, least understood customers of our time.  Read More >>

Kick-start a love affair with the most valuable, least understood customers of our time.  Read More >>

This volume presents selected papers from the 19th Eurasia Business and Economics Society (EBES) Conference held...  Read More >>

Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von...  Read More >>

Moreover, this book gives in depth analysis of selection and evaluation of suppliers for traditional supply chain,...  Read More >>

Welcome to a new era of business in which your brand is defined by those who experience it.  Read More >>

Dieses Buch beleuchtet das Thema ""Risikomanagement"" umfassend, indem es aktuelle Forschungsansätze für Facetten...  Read More >>

Sandra Manzinger untersucht, unter welchen Bedingungen Digital Signage (DS), die Verwendung von Flachbildschirmen...  Read More >>

The most important question for our businesses today is: How will we stay relevant? It is absolutely critical to...  Read More >>

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Predatory lending: A problem rooted in the past that continues today. Looking for an investment return that could...  Read More >>

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