Overview

The Millennial generation is the biggest generation in history-83 million men and women strong. Born between 1982 and 2000, Millennials are generous-but not in the ways you might think. Based on a study of Millennial donors across the United States, the United Kingdom, and Australia, Dunham+Company's Millennial Donors: They're Not Who You Think They Are shines a light on how your organization can engage and cultivate Millennial donors. It answers the questions: What charities do Millennials support? How much do they give? What prompts them to give? What are the general attributes and attitudes of Millennial donors? How do they compare to other generations of donors? The Millennial generation isn't who you think they are. And this study gives you what you need to understand what makes Millennial donors tick-and shows you how to create advocates for your cause for many years to come.

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9781942464471

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