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This book investigates how strategic marketing is influencing organizations’ innovation performance. Read More >>
Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten... Read More >>
Einem erheblichen Teil der Weltbevölkerung den Weg aus der Armut zu ermöglichen, ist eine der großen Herausforderungen... Read More >>
Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method... Read More >>
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits... Read More >>
Psychology, anthropology and sociology all impact purchasing decisions. Why Does It Make You Want To Buy Something?... Read More >>
Previously released by HarperCollins Publishers, A2016. Read More >>
PERFECT BOUND, GORGEOUS SOFTBACK WITH SPACIOUS RULED PAGES. LOG INTERIOR: Click on the LOOK INSIDE link to view... Read More >>
Book has been published with either a blue cover with a chocolate ice cream cone or a red cover with a vanilla ice... Read More >>
This book addresses the increasing prominence of family-owned business groups and their potential to influence growth... Read More >>
Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven... Read More >>
Das Sonderheft „Erfolgreiche Führung von Shared Services“ der ZfbF fasst die Ergebnisse des Arbeitskreises ""Shared... Read More >>
Sie untersucht dabei in einem zweistufigen Forschungsprozess, welcher qualitative und quantitative Elemente erkenntnisorientiert... Read More >>
This is an exploration of the relationship between the disadvantaged populations and technology in the music industry.... Read More >>
This volume uses cutting-edge theory and empirical analysis of channels of international interaction to build new... Read More >>