Market research books

Die Autoren gehen der Frage nach, inwieweit Zielgruppen dieser Werbeaktivität aufgeschlossen gegenüberstehen, und...  Read More >>

This volume presents selected papers from the 18th Eurasia Business and Economics Society (EBES) Conference, with...  Read More >>

Compelling for academics in HRM but also related social sciences, HR practitioners, and corporate leaders alike,...  Read More >>

This book summary is created for individuals who want to flesh out the essential contents but are too busy to go...  Read More >>

Charity Affiliation: Uncovering a New Key Variable for Cause-Related Marketing The research conducted for this...  Read More >>

Im Hinblick auf die negativen Untersuchungsergebnisse hinterfragt die Autorin kritisch die Rolle und Verantwortung...  Read More >>

This book is for sales managers, salespeople, people interested in selling-and CEOs and CFOs who want to better...  Read More >>

How much better could your organization be if it was more data-driven?I'm talking about is a management philosophy,...  Read More >>

Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings...  Read More >>

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A proven approach to building market leadership in today's crowded markets, presented with case studies, entertaining...  Read More >>

In Turn Big Potential Into Big Results, Ben lays out practical strategies that will help any business unlock their...  Read More >>

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive...  Read More >>

A proven approach to building market leadership in today's crowded markets, presented with case studies, entertaining...  Read More >>

"""Kauftipp: Ein Ex-Rocket-Internet-Mitarbeiter verrät, wie man Top-Marken entwickelt. Must-have für jeden Startup-Gründer...  Read More >>

PERFECT BOUND, GORGEOUS SOFTBACK WITH SPACIOUS RULED PAGES. LOG INTERIOR: Click on the LOOK INSIDE link to view...  Read More >>

PERFECT BOUND, GORGEOUS SOFTBACK WITH SPACIOUS RULED PAGES. LOG INTERIOR: Click on the LOOK INSIDE link to view...  Read More >>

PERFECT BOUND, GORGEOUS SOFTBACK WITH SPACIOUS RULED PAGES. LOG INTERIOR: Click on the LOOK INSIDE link to view...  Read More >>

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover...  Read More >>

Major theories of international management, company internationalization, cultural dimensions and distances will...  Read More >>

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....  Read More >>

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