The Routledge Companion to Consumer Behavior
Author:   Michael R. Solomon (Saint Joseph's University, USA) ,  Tina M. Lowrey
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138695160


Pages:   536
Publication Date:   26 September 2017
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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The Routledge Companion to Consumer Behavior


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Author:   Michael R. Solomon (Saint Joseph's University, USA) ,  Tina M. Lowrey
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.140kg
ISBN:  

9781138695160


ISBN 10:   1138695165
Pages:   536
Publication Date:   26 September 2017
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

This volume is an excellent companion to the study of consumer behavior. It covers the basic components, such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers. Russell Belk, York University, Canada


Author Information

Michael R. Solomon is Professor of Marketing at Saint Joseph’s University, USA. Tina M. Lowrey is Professor of Marketing at HEC Paris, France.

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