Market research books

Despite companies today adapting to the digital ad age, there's one area of the business that still eludes many:...  Read More >>

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This book examines the ways in which universities can play a crucial role in inclusive development, social innovation...  Read More >>

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This book provides a comprehensive overview of Corporate Social Responsibility (CSR) in Indian corporations following...  Read More >>

This book deals with leadership trends in the next decade and beyond. It critically examines how knowledge management...  Read More >>

This book explores the increased necessity of organizations to encourage human talent in the globalized economy,...  Read More >>

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This collection of expert articles highlights the standards and practices concerning sustainability reporting among...  Read More >>

This book examines the different ways companies can develop and design social innovation. Combining technological...  Read More >>

How Farmville turned the world into virtual farmers, why Steam's Summer Sale keeps gamers indoors all summer, how...  Read More >>

Employing a three-dimensionalapproach, this book discusses inclusive innovation for socio-economic growthand development,...  Read More >>

This Monthly Budget Planner, it suitable for business, personal finance bookkeeping, budgeting, money management....  Read More >>

This Monthly Budget Planner, it suitable for business, personal finance bookkeeping, budgeting, money management....  Read More >>

This book has two parts. The first part indicates whether micro and macro economic methods can be attempted to apply...  Read More >>

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The purpose of this volume is to explore sustainable innovation and “fair development” in China. It examines various...  Read More >>

It addresses the challenges facing Muslims involved in halal industries in meeting the increasing global demand....  Read More >>

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers....  Read More >>

Aufgrund der Tendenz zur Marktsättigung sowie der Veränderung von Kundenbedürfnissen können Unternehmen die Strategie...  Read More >>

Das Online-Umfeld verändert die strategische Preisgestaltung und deren Auswirkungen auf den Markt sind noch ungeklärt....  Read More >>

This book examines the underexplored business side of YouTube and YouTube audiences’ responses to product review...  Read More >>