Overview

This book has two parts. The first part indicates whether micro and macro economic methods can be attempted to apply to predict when, how and why consumer behavioral changing for every kind of different business. The second part indicates whether artificial intelligence can be attempted to apply to predict when, how and why consumer behavioral chaning for every kind of different business.Nowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to know what will be future market activities and market changes to help them to choose to implement what kinds of marketing strategies more accurately. The methods include economic environmental change prediction method, consumer individual psychological change prediction method, micro or macro behavioral economic environmental change prediction method, marketing environmental change prediction method etc. different kinds of methods which can be applied to predict how consumer behavioral changes to influence whose behavioral consumption to the manufacturer products sale within one to two years short term or three to five years middle term, even above five years long term business plans.Hence, if the product manufacturers can apply the most suitable consumer behavioral prediction method to predict how consumers' choice will be changed to influence their products sale easily. It will have more beneficial intangible and tangible advantages to achieve the their product easier sale aim to ensure their businesses' future market share to be increased more easier to their countries' choice target sale markets. Otherwise, if they applied the inaccurate consumer behavioral prediction methods to predict how their consumers' behavioral changes wrongly. Then, it will influence their market shares to be same level, even it will decrease their market shares, when their consumer behavioral prediction inaccurately.Whether can businessmen apply micro and macro-economic methods to assist them to analyze how marketing will change, what marketing trend will develop next month or next half year, even more than one year marketing development trend in possible?In my this book first part, I shall considerate on businessmen and customers both beneficial view point to explain how to apply behavioral economic concept to predict how their specific industries marketing development trend or consumer behavioral changing trend in these micro economic (individual consumer psychological shopping change trend) and macro-economic (global every specific industry marketing changing trend) environment.This book main research this two questions: (1)Has it relationship between macro and micro economic environment change factors to influence marketing development change trend?(2)Can businessmen apply macro and micro economic methods to predict future marketing development change trend in their specific industries?I shall indicate some specific cases industry to attempt to explain whether it has really relationship between macro and micro economic environment change factors to influence marketing development change trend as well as whether businessmen can apply micro and macro-economic methods to predict future marketing development change trend in these specific industries. In my this book second part, I concentrate on indicate whether any artificial intelligence (AI) tools will be one kind of good consumer behavioral prediction method to be choose to apply to predict consumer behaviors. I shall indicate some examples, cases to give reasonable evidences to analyze whether (AI) tools will be one kind suitable tool to be applied to predict when and how consumer behavioral changes.

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9781983397608

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