Market research books

7453 books were found.

Report on China’s Cruise Industry

Report on China’s Cruise Industry

Author: Hong Wang
ISBN: 9789811081644
Format: Hardback
$419.76

A number of international cruise lines, including Costa Crociere, Royal Caribbean Cruises, Princess Cruises, MSC...  Read More >>

The High Roller Experience: How Caesars and Other World-Class Companies are Using Data to Create an Unforgettable Customer Experience

The High Roller Experience: How Caesars and Other World-Class...

Author: David Norton ,  Doug Greene
ISBN: 9781978605510
Format: Audio
$65.97

The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach...  Read More >>

The High Roller Experience: How Caesars and Other World-Class Companies are Using Data to Create an Unforgettable Customer Experience

The High Roller Experience: How Caesars and Other World-Class...

Author: David Norton ,  Doug Greene
ISBN: 9781978605527
Format: Audio
$92.37

The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach...  Read More >>

�berzeugung: Meisterschaft - Wie Man Manipulation, Gedankenkontrolle Und Nlp Meistert (Persuasion Deutsch Buch/German Book)

�berzeugung: Meisterschaft - Wie Man Manipulation,...

Author: Dr Ryan James
ISBN: 9781985652354
Format: Paperback
$43.24

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Hearing the Voice of the Customer

Hearing the Voice of the Customer

Author: Bill Inmon
ISBN: 9781634623315
Format: Paperback
$65.87

Increase the awareness of your customer's behavior to survive and excel within your industry.  Read More >>

Entrepreneurial Innovation and Leadership: Preparing for a Digital Future

Entrepreneurial Innovation and Leadership: Preparing...

Author: Nancy Richter ,  Paul Jackson
ISBN: 9783319717364
Format: Hardback
$145.17

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Labour Standards in International Economic Law

Labour Standards in International Economic Law

Author: Henner Gott
ISBN: 9783319694467
Format: Hardback
$527.97

The book offers a comprehensive perspective on the highly topical issue of protecting and promoting labour standards...  Read More >>

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Consumer Behavior Theories: Convergence of Divergent...

Author: Rajagopal
ISBN: 9781947441149
Format: Paperback
$39.60

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer...  Read More >>

Die Ermittlung von Kundenanforderungen und ihre Transformation in technologische Produktinnovationen in der frühen Phase der automobilen Produktentstehung

Die Ermittlung von Kundenanforderungen und ihre Transformation...

Author: Adam Pelka
ISBN: 9783658211196
Format: Paperback
$158.37

Adam Pelka leistet einen theoretischen und empirischen Beitrag zur Implementierung von Kundenanforderungen in der...  Read More >>

The Behavioral Economics Approach to Winning New Clients (and Keeping the Ones You Have!)

The Behavioral Economics Approach to Winning New Clients...

Author: Warren Cormier
ISBN: 9781983605093
Format: Paperback
$34.27

"Research shows that building trust with clients and prospects drives their willingness to engage with you. Warren...  Read More >>

Consumption and Organization Behavior Prediction Method

Consumption and Organization Behavior Prediction Method...

Author: Johnny Ch Lok
ISBN: 9781986895828
Format: Paperback
$224.40

This books provide good marketing strategies for first year science business administration students to study. I...  Read More >>

The Sociolinguistics of Marketing: Languages, Identities and Consumption

The Sociolinguistics of Marketing: Languages, Identities...

Author: Helen Kelly-Holmes (University of Limerick, Ireland)
ISBN: 9781138123250
Format: Hardback
$179.00

This book explores connections and commonalities between sociolinguistics and marketing and examines current overlapping...  Read More >>

Handbook of Research on New Product Development

Handbook of Research on New Product Development

Author: Peter N. Golder ,  Debanjan Mitra
ISBN: 9781784718145
Format: Hardback
$524.50

Careful attention to the development of these topics make it a fantastic single-source reference for state-of-the-art...  Read More >>

Japanese Management for a Globalized World: The Strength of the Lean, Trusting and Outward-Looking Firm

Japanese Management for a Globalized World: The Strength...

Author: Satoko Watanabe
ISBN: 9789811077890
Format: Hardback
$343.17

This book provides a comprehensive analysis of the changes that have taken place in the systems and practices of...  Read More >>

Konsum im Alter: Das höhere Lebensalter und seine Relevanz für den Verbraucherschutz

Konsum im Alter: Das höhere Lebensalter und seine Relevanz...

Author: Georg Felser
ISBN: 9783658202422
Format: Paperback
$105.57

Er zeigt auf, dass unterschiedliche Lebenserfahrungen und Alterungsprozesse dafür sorgen, dass ältere Konsumentinnen...  Read More >>

Social Media Marketing: Emerging Concepts and Applications

Social Media Marketing: Emerging Concepts and Applications...

Author: Githa Heggde ,  G. Shainesh
ISBN: 9789811053221
Format: Hardback
$422.37

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining...  Read More >>

When Coffee and Kale Compete: Become great at making products people will buy

When Coffee and Kale Compete: Become great at making...

Author: Alan Klement
ISBN: 9781534873063
Format: Paperback
$25.85

A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation...  Read More >>

Influencer Relations: Insights on Analyst Value 2e: Expanded second edition

Influencer Relations: Insights on Analyst Value 2e:...

Author: Duncan S Chapple ,  Sven Litke
ISBN: 9780906378083
Format: Paperback
$29.04

2018 second edition with a new chapter on Gartner Inc's Magic Quadrant. No-one has more expertise into the value...  Read More >>

What's the Question?: A Step-by-Step Guide For More Effective And Efficient Market Research

What's the Question?: A Step-by-Step Guide For More...

Author: Durk Bosma ,  Erik de Kort
ISBN: 9781985254473
Format: Paperback
$105.60

"""What's the Question?"" offers a practical approach and powerful tools that will help you design a good market...  Read More >>

Big Data: Mining and Measuring Big Data for Information and Intelligence

Big Data: Mining and Measuring Big Data for Information...

Author: David Feldspar
ISBN: 9781985027909
Format: Paperback
$35.48

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