Market research books

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A growing number of people in the world have embraced globalization and actively seek opportunities to live, study,...  Read More >>

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven...  Read More >>

This book explains why consumer individual emotion will influence consumption behavior in behavioral economic view...  Read More >>

This book presents a collection of interrelated research advances in the field of technological entrepreneurship...  Read More >>

Entrepreneurial ecosystems involve a complex synergy of factors, including social and structural changes that are...  Read More >>

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"" multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous...  Read More >>

"" multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous...  Read More >>

A critique of American snobbery and wastefulness. It satirizes practices such as 'conspicuous consumption', a pattern...  Read More >>

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular...  Read More >>

Die internationalen Wirtschaftsbeziehungen werden anhand der Güter-, Arbeits- und Finanzmärkte, der Weltwirtschafts-...  Read More >>

This book examines key aspects of the increasingly important phenomenon of reshoring – the decision of companies...  Read More >>

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing...  Read More >>

Presenting some of the most significant research on the modern understanding of luxury, this edited collection...  Read More >>

Would you like to know how startups and award-winning brands successfully disrupt and innovate...and what causes...  Read More >>

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The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates...  Read More >>

This is the entrepreneur and nonprofit's guide to marketing that works.  Read More >>

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What if you could get into the minds of your customers? Neuromarketing techniques are based on scientific discoveries...  Read More >>

This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations....  Read More >>

Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical...  Read More >>