Market research books

Consumer behavior and consumer response to commodities and services that have been made available in the market...  Read More >>

This volume presents selected papers from the 19th Eurasia Business and Economics Society (EBES) Conference held...  Read More >>

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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered,...  Read More >>

What if you could get into the minds of your customers? Neuromarketing techniques are based on scientific discoveries...  Read More >>

This book researchs this question? (1)Can apply behavioral economy theory to assist large organizations to predict...  Read More >>

This book researches this question?(1)Can apply mirco or macro economic methods toraise productivity and consumer...  Read More >>

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting...  Read More >>

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The bookcareers.com Salary Survey 2017 is a research document of statistics of salaries and employment trends based...  Read More >>

How old is your best customer? This number will change as your customers grow--and as a marketer, it’s your responsibility...  Read More >>

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the...  Read More >>

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In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical...  Read More >>

Dieses Buch zeigt in gut verstandlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie fur Studium...  Read More >>

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An illuminating social and political history describes how mass consumption and the pursuit of prosperity transformed...  Read More >>

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit...  Read More >>

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"This classic of economic thought is a scathing critique of American snobbery and wastefulness. Chief among the...  Read More >>

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