Overview
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their “best customer,” and how to ride that profit wave of predictable demand to long-term success. You’ll discover how our largest generations, the baby boomers and generation Y, are redefining businesses’ most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of generation Y and cultivating allegiance to their products for years to come; why generation X is a much less valuable market than any of us have been led to believe; and much more. Groundbreaking and compelling, The Age Curve will change the way companies look at their customers and how they market to them today and for many years to come.
Full Product Details
Author: Kenneth Gronbach
Publisher: HarperCollins Focus
Imprint: Amacom
Edition: Special ed.
Dimensions:
Width: 15.20cm
, Height: 1.60cm
, Length: 22.90cm
Weight: 0.362kg
ISBN: 9780814417942
ISBN 10: 0814417949
Pages: 288
Publication Date: 30 April 2018
Recommended Age: 18 years
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: In Print
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Reviews
This lucid, well-written book is thought-provoking and accessible to a wide audience, and is especially valuable reading for business students and practitioners. Summing Up: Highly recommended. All levels. --Choice Gronbach will inspire you to think beyond his examples, not only about what has already worked, but what also needs to be done in future. -- QRCA Views The book takes on what could be a mind-numbing topic, but Gronbach does it with interesting style and intellectual edification.... The Age Curve is as enlightening as it is sobering. -- Springfield Business Journal 'The Age Curve' has one overwhelming reason to read and digest the book: it will make you re-think what you thought was obvious. --Inland Empire Business Journal To gain an overview of the coming trend, begin by reading the entertaining, inspiring new book, The Age Curve: How to Profit from the Coming Demographic Storm, by Kenneth Gronbach. --Dr. Mildred Culp, Workwise syndicated columnist With a little guidance from 'The Age Curve, ' readers will be better able to set their company on a path to future sales success. --Houston Business Journal
The book takes on what could be a mind-numbing topic, but Gronbach does it with interesting style and intellectual edification.... The Age Curve is as enlightening as it is sobering. -- Springfield Business Journal
Author Information
Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. He is author of The Age Curve. M.J. Moye is an editorial consultant and demographic researcher.
