Market research books

This book aims to provide insight into the fields of business and leadership by examining the role of ethics in...  Read More >>

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This book sheds new light on the role of industrial districts in the industrial development of the past and present....  Read More >>

Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies...  Read More >>

However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations...  Read More >>

In this book the author investigates the role of entrepreneurship in the socio-economic development of emerging...  Read More >>

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Chapter Six Space tourism leisure behavioral economic consumption model  Read More >>

How can psychology method predict space tourism leisure desire? I believe that it has relationship between the space...  Read More >>

Nowadays, many airline firms or travelling agents hope to apply different methods to predict travelling consumer...  Read More >>

Does anyone really need a crocodile leather bag or even another red lipstick? And yet, the global luxury market...  Read More >>

A collection of academic research papers on digital marketing and social transformation  Read More >>

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However, these are key questions continually asked regarding the viability of space tourism ethic. They concern...  Read More >>

Firstly, on the economic environment influence hand, it includs these both economic situations, either in the good...  Read More >>

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The edited collection brings into focus the meanings, interpretations and the process of value creation in international...  Read More >>

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This book offers a multidisciplinary resource on digital government, while specifically focusing on its role within...  Read More >>

Motivational speaker Billy Riggs challenges old ways of customer retention and shows that all business is genuinely...  Read More >>

This proceedings volume examines transformation in marketing to better understand current and future standing of...  Read More >>

This edited volume brings together contributions from experts on a range of food security issues, and examines them...  Read More >>