Neuromarketing in India: Understanding the Indian Consumer
Author:   Tanusree Dutta ,  Manas Kumar Mandal
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138576674


Pages:   78
Publication Date:   26 June 2018
Format:   Hardback
Availability:   In Print   Availability explained
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Neuromarketing in India: Understanding the Indian Consumer


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Author:   Tanusree Dutta ,  Manas Kumar Mandal
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.320kg
ISBN:  

9781138576674


ISBN 10:   1138576670
Pages:   78
Publication Date:   26 June 2018
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface 1. Introduction 2. Mapping the brain 3. Neuromarketing: an emerging interdisciplinary science 4. The Indian market and the Indian consumer 5. Risk analysis and future implication

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Author Information

Tanusree Dutta is Assistant Professor at Indian Institute of Management, Ranchi, India. She holds a PhD from the Indian Institute of Technology, Kharagpur. Manas Kumar Mandal is presently serving as the Distinguished Visiting Professor of Psychology, Indian Institute of Technology, Kharagpur. Prior to this, he was a Distinguished Scientist and Director General–Life Sciences at Defence Research and Development Organization, New Delhi.

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