Market research books

This book provides a thorough perspective on the realities of doing business in Ghana, outlining the economic, social,...  Read More >>

Integrating both qualitative and quantitative methods, it is the first book to examine the current state of the...  Read More >>

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining...  Read More >>

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First part Psychological factor Chapter One Motivation psychological factor Like any human behavior, consumer...  Read More >>

30 Micro-courses on Marketing, Business, Leadership and Motivation based on the principles of Behavioral Economics...  Read More >>

Second partMarketing information factorChapter 1Digital consumption marketNowadays, digital electronic marketing...  Read More >>

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This book focuses on the economic and political relationships between Russia and Europe, which are currently characterized...  Read More >>

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective,...  Read More >>

It brings this interesting question: How will digital consumption market be one marketing information factor to...  Read More >>

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The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation....  Read More >>

This book investigates how strategic marketing is influencing organizations’ innovation performance.  Read More >>

This proceedings volume brings together the results of a corporate discussion on research, academic teaching and...  Read More >>

Moreover, this book gives in depth analysis of selection and evaluation of suppliers for traditional supply chain,...  Read More >>

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MindTap Marketing for Babin's Essentials of Marketing Research, 7th Edition helps you learn on your terms. INSTANT...  Read More >>

The Airport Information + Advertising Digital Display System Operators World Summary Paperback Edition provides...  Read More >>

The Airport Information + Advertising Digital Display System Applications World Summary Paperback Edition provides...  Read More >>

This book explores the influence of the modes of knowledge transfer and environmental dynamism on the relationship...  Read More >>

This volume uses cutting-edge theory and empirical analysis of channels of international interaction to build new...  Read More >>

This book helps students to develop a critical understanding of the service business scenarios and strategies used...  Read More >>

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits...  Read More >>