Catchy Title Here: 30 Micro-courses on Marketing, Business, Leadership and Motivation based on the principles of Behavioral Economics
Author:   Chris Moriarity
Publisher:   Wellput Custom Content
ISBN:  

9780999786321


Pages:   176
Publication Date:   31 August 2018
Format:   Hardback
Availability:   Available To Order   Availability explained
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Catchy Title Here: 30 Micro-courses on Marketing, Business, Leadership and Motivation based on the principles of Behavioral Economics


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Overview

Behavioral Economics is the intersection of psychology and consumer behavior. Like, why will people drive a BMW and never consider a Mercedes? Why Nike, but not ADIDAS? Why will people drive 50 miles or more for C- healthcare services, when they have access to A+ doctors right down the road? Fortune 500 companies have been using specific strategies for decades to influence consumer spending patterns. This series of micro-courses explores the same tactics big business relies on and outlines simple, and specific strategies each member of the medical or dental team can use today to attract and engage patients.

Full Product Details

Author:   Chris Moriarity
Publisher:   Wellput Custom Content
Imprint:   Wellput Custom Content
Dimensions:   Width: 14.00cm , Height: 1.40cm , Length: 21.60cm
Weight:   0.358kg
ISBN:  

9780999786321


ISBN 10:   0999786326
Pages:   176
Publication Date:   31 August 2018
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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