Market research books

7410 books were found.

The History of Business in Africa: Complex Discontinuity to Emerging Markets

The History of Business in Africa: Complex Discontinuity...

Author: Grietjie Verhoef
ISBN: 9783319873442
Format: Paperback
$369.57

By analyzing the specificities of African business culture, as well as the dynamically changing African policy context,...  Read More >>

Strategy in Airline Loyalty: Frequent Flyer Programs

Strategy in Airline Loyalty: Frequent Flyer Programs...

Author: Evert R. de Boer
ISBN: 9783319873503
Format: Paperback
$475.17

This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also...  Read More >>

Value Creation through Engineering Excellence: Building Global Network Capabilities

Value Creation through Engineering Excellence: Building...

Author: Yufeng Zhang ,  Mike Gregory
ISBN: 9783319858883
Format: Paperback
$343.17

This book provides a systematic framework for effectively creating value through engineering in global business...  Read More >>

A Brain for Business – A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better

A Brain for Business – A Brain for Life: How insights...

Author: Shane O'Mara
ISBN: 9783319840949
Format: Paperback
$131.97

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain...  Read More >>

Account Journal: Financial Accounting Journal Entries, Bookkeeping Log Ledger, Bookkeeping Ledger Book, Ledger Receipt Book, Credit & Debit Paper Book

Account Journal: Financial Accounting Journal Entries,...

Author: Neilson Panh
ISBN: 9781727518672
Format: Paperback
$15.55

Accounts Journal Manage Your Accounts and Finances Record And Track Debits and Credits, Income & Expenses. DETAILS:...  Read More >>

Account Journal: Financial Accounting Journal Entries, Bookkeeping Log Ledger, Bookkeeping Ledger Book, Ledger Receipt Book, Credit & Debit Paper Book

Account Journal: Financial Accounting Journal Entries,...

Author: Neilson Panh
ISBN: 9781727518641
Format: Paperback
$15.55

Accounts Journal Manage Your Accounts and Finances Record And Track Debits and Credits, Income & Expenses. DETAILS:...  Read More >>

Account Journal: Financial Accounting Journal Entries, Bookkeeping Log Ledger, Bookkeeping Ledger Book, Ledger Receipt Book, Credit & Debit Paper Book

Account Journal: Financial Accounting Journal Entries,...

Author: Neilson Panh
ISBN: 9781727518634
Format: Paperback
$15.55

Accounts Journal Manage Your Accounts and Finances Record And Track Debits and Credits, Income & Expenses. DETAILS:...  Read More >>

Account Journal: Financial Accounting Journal Entries, Bookkeeping Log Ledger, Bookkeeping Ledger Book, Ledger Receipt Book, Credit & Debit Paper Book

Account Journal: Financial Accounting Journal Entries,...

Author: Neilson Panh
ISBN: 9781727518627
Format: Paperback
$15.55

Accounts Journal Manage Your Accounts and Finances Record And Track Debits and Credits, Income & Expenses. DETAILS:...  Read More >>

Chinese Consumers: Exploring the World's Largest Demographic

Chinese Consumers: Exploring the World's Largest Demographic...

Author: Ashok Sethi
ISBN: 9789811089916
Format: Hardback
$232.85

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to...  Read More >>

Essentials of Marketing Research

Essentials of Marketing Research

Author: Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi)
ISBN: 9780357033937
Format: Paperback
$498.83

Earlier edition entered under: William G. Zikmund.  Read More >>

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

The Hacking of the American Mind: The Science Behind...

Author: Robert H. Lustig
ISBN: 9781101982945
Format: Paperback
$52.80

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Marketing Communication Strategy Function

Marketing Communication Strategy Function

Author: Johnny Ch Lok
ISBN: 9781723774768
Format: Paperback
$64.69

In fact, many countries' public utility service is monopoly market. Their governments ususally have a regulated...  Read More >>

Marketing Communication Strategy Function

Marketing Communication Strategy Function

Author: Johnny Ch Lok
ISBN: 9781723773730
Format: Paperback
$145.20

IntroductionWhy do organizations need have marketing communication strategy? What are the differences between owned...  Read More >>

Can Apply Artificial Intelligence Predicts Consumer Behavior In Business Environment

Can Apply Artificial Intelligence Predicts Consumer...

Author: Johnny Ch Lok
ISBN: 9781723774508
Format: Paperback
$201.83

PrepareThis book has these two research questions need to be answered?(1)Can apply (AI) learning machine predict...  Read More >>

Challenges to African Entrepreneurship in the 21st Century

Challenges to African Entrepreneurship in the 21st Century...

Author: Darko Opoku ,  Eve Sandberg
ISBN: 9783319869803
Format: Paperback
$343.17

This volume offers an overview of the critical challenges faced by aspiring African entrepreneurs and their coping...  Read More >>

Customer Engagement Marketing

Customer Engagement Marketing

Author: Robert W. Palmatier ,  V. Kumar
ISBN: 9783319872070
Format: Paperback
$659.97

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Te Desafio a Prosperar: Una Guia Completa Para Ganar Mas Dinero y Crecer En La Crisis

Te Desafio a Prosperar: Una Guia Completa Para Ganar...

Author: Carlos Cuauhtemoc Sanchez
ISBN: 9789687277691
Format: Paperback
$71.15

Te Desafio a prosperar, I Challenge you to Succeed, Sanchez. Carlos...  Read More >>

Digital Marketplaces Unleashed

Digital Marketplaces Unleashed

Author: Claudia Linnhoff-Popien ,  Ralf Schneider
ISBN: 9783662569979
Format: Paperback
$237.57

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Oligopoly, Auctions and Market Quality

Oligopoly, Auctions and Market Quality

Author: Krishnendu Ghosh Dastidar
ISBN: 9784431566526
Format: Paperback
$316.77

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Prediction Publish And Tourism Consumer Behavior

Prediction Publish And Tourism Consumer Behavior

Author: Johnny Ch Lok
ISBN: 9781727338805
Format: Paperback
$271.92

This book divides three parts. The first part, I shall explain what the strategies differences are between online...  Read More >>

52 Things We Wish Someone Had Told Us About Customer Analytics

52 Things We Wish Someone Had Told Us About Customer...

Author: Mike Sherman ,  Alex Sherman
ISBN: 9781726601061
Format: Paperback
$21.24

52 Things We Wish Someone Had Told Us About Customer Analytics is for anyone who uses customer information to make...  Read More >>

Current Perspectives on Asian Women in Leadership: A Cross-Cultural Analysis

Current Perspectives on Asian Women in Leadership: A...

Author: Yonjoo Cho ,  Rajashi Ghosh
ISBN: 9783319855417
Format: Paperback
$316.77

This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea,...  Read More >>

Abuse of Dominant Position and Globalization & Protection and Disclosure of Trade Secrets and Know-How

Abuse of Dominant Position and Globalization & Protection...

Author: Pranvera Këllezi ,  Bruce Kilpatrick
ISBN: 9783319836133
Format: Paperback
$659.97

This publication provides an unparalleled comparative analysis of two ""hot topics"" in the field of antitrust and...  Read More >>

Latest Reading Guide

MRG2025CC

 

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