Market research books

This Monthly Budget Planner, it suitable for business, personal finance bookkeeping, budgeting, money management....  Read More >>

This book has two parts. The first part indicates whether micro and macro economic methods can be attempted to apply...  Read More >>

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Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices...  Read More >>

The purpose of this volume is to explore sustainable innovation and “fair development” in China. It examines various...  Read More >>

This book focuses on skilled labour migration from Malaysia to Singapore. In this regard, it examines a number of...  Read More >>

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Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers....  Read More >>

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars...  Read More >>

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This book outlines the unique challenges and opportunities of doing business in Africa, analysing how varying degrees...  Read More >>

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The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs...  Read More >>

This book examines the changing business andeconomic environment for postal services in Lithuania and the upcomingchallenges...  Read More >>

Based on semi-structured interviews with 16 managing directors of the different foreign-owned subsidiaries and 100...  Read More >>

This book examines India’s ten years of experience developing Special Economic Zones (SEZs) and the performance...  Read More >>

This book includes both theoretical results and application cases of analytical modeling based research related...  Read More >>

This book presents the latest research on national brand and private label marketing – in a collection of original...  Read More >>

This volume aims to discuss thecurrent research, theory, methodology and applications of macropreudentialregulation...  Read More >>

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows...  Read More >>

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Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens...  Read More >>

A critique of American snobbery and wastefulness. It satirizes practices such as 'conspicuous consumption', a pattern...  Read More >>