Market research books

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized...  Read More >>

By discussing important aspects of the rise of China’s maritime power, such as territorial disputes, altered perceptions...  Read More >>

In this follow up treatment of Predictably Irrational, Ariely convincingly proves that being aware of our irrational...  Read More >>

This book presents a radically different approach to innovation aimed at creating new growth cycles for the Russian...  Read More >>

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make...  Read More >>

This book highlights innovative solutions together withvarious techniques and methods that can help support the...  Read More >>

Further topics include family business, business valuation, public sector development and business organization...  Read More >>

This casebook provides students and academics in business management and marketing with a collection of case studies...  Read More >>

Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity...  Read More >>

This book outlines the core concept of the theory of mixed oligopoly and presents recent results that have arisen...  Read More >>

This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive...  Read More >>

Limited Time Offer - only $7.49 Bill Planner Journal / 130 Pages of Planner/ Bill Tracker Journal Prompts This Bill...  Read More >>

Limited Time Offer - only $7.49 Bill Planner Journal / 130 Pages of Planner/ Bill Tracker Journal Prompts This Bill...  Read More >>

What if you could heal from trauma or disease by having your brain...  Read More >>

Whether can apply behavioral economic method to raise productivity, service performance in organizations and predict...  Read More >>

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Every day, aspiring entrepreneurs are bombarded with the hottest new marketing strategy or idea. And for certain,...  Read More >>

Argues that economics is essentially a study of the economic aspects of human culture, which are in a constant state...  Read More >>

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It...  Read More >>

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Explaining the determinants of China and India’s development cooperation in Africa cannot be achieved in simple...  Read More >>

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Discover solutions to common obstacles faced by project managers. Written as a business novel, the book is highly...  Read More >>

Focusing on describing and discussing the fundamental issues related to the legal regulation of each of the sources...  Read More >>

The book provides a study of the investment environment for international enterprises in China and overseas investment...  Read More >>