Market research books

This book addresses one of the most critical issues facing global business leaders and the multicultural workforce...  Read More >>

Compelling for academics in HRM but also related social sciences, HR practitioners, and corporate leaders alike,...  Read More >>

This book compiles brand new case studies on the intricacies and market entry strategies of different companies...  Read More >>

This book looks at the challenges and possibilities facing leadership in Africa today by providing a rich history...  Read More >>

Are you looking for a unique gift for the donut lover in your life? This lined journal is perfect for anyone who...  Read More >>

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(1)Potential accidents aspect Firstly, space travelers will concern that public reactions to potential accidents...  Read More >>

Behavioral Differentiation is emerging as the ''final frontier'' in competitive strategy, and Winning Behavior shows...  Read More >>

This proceedings volume explores the concept of civil society as an engine for economic and social well-being. Featuring...  Read More >>

Despite companies today adapting to the digital ad age, there's one area of the business that still eludes many:...  Read More >>

This book brings together the state of the art and current debates in the field of formative research, and examines...  Read More >>

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation...  Read More >>

This book examines the ways in which universities can play a crucial role in inclusive development, social innovation...  Read More >>

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact...  Read More >>

This book focuses on multi-level actions that have attracted considerable interest and discussion within academia,...  Read More >>

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This book focuses on the development of strategies for the successful internationalization of large and medium-sized...  Read More >>

This book deals with leadership trends in the next decade and beyond. It critically examines how knowledge management...  Read More >>

This book explores trends in migration from Bulgaria to Switzerland since Bulgaria joined the European Union (EU)...  Read More >>

This collection of expert articles highlights the standards and practices concerning sustainability reporting among...  Read More >>

This book explores the increased necessity of organizations to encourage human talent in the globalized economy,...  Read More >>

This book examines the different ways companies can develop and design social innovation. Combining technological...  Read More >>

How Farmville turned the world into virtual farmers, why Steam's Summer Sale keeps gamers indoors all summer, how...  Read More >>

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This Monthly Budget Planner, it suitable for business, personal finance bookkeeping, budgeting, money management....  Read More >>