Market research books

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This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding...  Read More >>

This proceedings volume provides current research on emerging issues in business, economics and finance in the global...  Read More >>

Why do so many companies' research projects fail? And why do even the best corporations sometimes struggle to make...  Read More >>

This book addresses a conundrum for the international development community: The law of development cooperation...  Read More >>

This proceedings volume analyzes the impact of globalization on international financial flow as well as harmonized...  Read More >>

James Rubin and Barie Carmichael provide a roadmap for businesses to rebuild trust and find their voice. Reset offers...  Read More >>

For over 30 years, Michael Lieberman has wielded his statistical expertise like a paintbrush, framing problems and...  Read More >>

Industrie 4.0 and the Internet of Things have been positioned on the international stage as important initiatives...  Read More >>

Since the 2008 recession, people's confidence in institutions has been in decline. We're now far more interested...  Read More >>

Since the 2008 recession, people's confidence in institutions has been in decline. We're now far more interested...  Read More >>

Big data can tremendously improve a company  Read More >>

Discover the correct data and solutions for your organization now. All organizations, especially larger ones,...  Read More >>

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world...  Read More >>

Main Street Survival Guide for Small Businesses addresses the threats that plague a small businesses ability to...  Read More >>

""Main Street Survival Guide for Small Businesses"" addresses threats that plague a small business's ability to...  Read More >>

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to...  Read More >>

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Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting...  Read More >>

Stylish Designer Notebook. Interior 150 lined pages. Size 6 x 9. Glossy softcover. Perfect for everyday use. Perfectly...  Read More >>

Dieser Sammelband greift das vielfältige Wirkungsfeld des internationalen Personalmanagements auf und präsentiert...  Read More >>

Regina Gattringer analysiert in ihrer Studie die Planung und Umsetzung von Open Foresight-Prozessen, bei denen verschiedene...  Read More >>

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