Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line
Author:   Dennis Flynn ,  Scott Hornstein ,  Wayne Cerullo
Publisher:   Createspace Independent Publishing Platform
ISBN:  

9781984121974


Pages:   64
Publication Date:   25 January 2018
Format:   Paperback
Availability:   Available To Order   Availability explained
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Personas with Punch: True Stories of 6 Personas that Made a Difference for Marketers, Companies, and their Bottom Line


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Overview

Many marketers try to get by with flabby, generic demographic descriptions of their audience rather than painting true, inspiring portraits of the people companies are created to serve. This book is designed to equip and encourage B2B marketers with real stories of real B2B personas that have made a difference for marketers, their companies, and their bottom line. Wayne Cerullo, along with Dennis Flynn and Scott Hornstein, bring experience from working with companies such as IBM, Microsoft, Intel, HP, Franklin Covey, Merrill Lynch, Visa, and Citibank, and channel the learning for mid-sized B2B challengers who want to base their marketing on a deep understanding of the people they are designed to serve.

Full Product Details

Author:   Dennis Flynn ,  Scott Hornstein ,  Wayne Cerullo
Publisher:   Createspace Independent Publishing Platform
Imprint:   Createspace Independent Publishing Platform
Dimensions:   Width: 14.00cm , Height: 0.30cm , Length: 21.60cm
Weight:   0.086kg
ISBN:  

9781984121974


ISBN 10:   1984121979
Pages:   64
Publication Date:   25 January 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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