Psychological Foundations of Marketing: The Keys to Consumer Behavior
Author:   Allan Kimmel ,  Allan J Kimmel
Publisher:   Taylor & Francis Ltd
Edition:   2nd edition
ISBN:  

9781138219151


Pages:   484
Publication Date:   12 January 2018
Format:   Paperback
Availability:   In Print   Availability explained
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Psychological Foundations of Marketing: The Keys to Consumer Behavior


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Author:   Allan Kimmel ,  Allan J Kimmel
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   2nd edition
Weight:   0.854kg
ISBN:  

9781138219151


ISBN 10:   1138219150
Pages:   484
Publication Date:   12 January 2018
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Allan J. Kimmel is a retired Professor of Marketing at ESCP Europe in Paris, France and served as a visiting professor at Université Paris IX-Dauphine (Paris) and ESSEC Business School (Paris), and visiting lecturer at TEC de Monterrey (Mexico), Universidad de San Andrés (Buenos Aires, Argentina), Turku School of Economics (Finland), and the University of Vaasa (Finland). His research and writing interests focus on consumer behavior, marketing and research ethics, deception, commercial rumors, connected marketing, and word of mouth.

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