Long-term Impact Of Marketing: A Compendium
Author:   Dominique M Hanssens (Ucla Anderson School Of Management, Usa)
Publisher:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789813229792


Pages:   656
Publication Date:   30 May 2018
Format:   Hardback
Availability:   In Print   Availability explained
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Long-term Impact Of Marketing: A Compendium


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Overview

Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.

Full Product Details

Author:   Dominique M Hanssens (Ucla Anderson School Of Management, Usa)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789813229792


ISBN 10:   9813229799
Pages:   656
Publication Date:   30 May 2018
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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