Market research books

Major theories of international management, company internationalization, cultural dimensions and distances will...  Read More >>

This volume presents selected papers from the 18th Eurasia Business and Economics Society (EBES) Conference, with...  Read More >>

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A collection of academic research papers on digital marketing and social transformation  Read More >>

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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different...  Read More >>

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Over the last years, “Creating Shared Value” has become a much discussed concept in business practice as well as...  Read More >>

This book addresses the increasing prominence of family-owned business groups and their potential to influence growth...  Read More >>

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This book provides the first comprehensive academic study of what China's trade with, and investment in, African...  Read More >>

This book analyzes the evolution of foreign trade cooperation between Russia and China in the context of the rapidly...  Read More >>

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This book encapsulates the ‘New Normal Policy’ which has changed the regional policy between China and the African...  Read More >>

Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do...  Read More >>

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This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic...  Read More >>

Highlighting an important emerging trend in FDI to Africa, this book consists of important contributions focusing...  Read More >>

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This book walks you through the most powerful dark psychology techniques ever created. You will learn advanced techniques...  Read More >>

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