Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients
Author:   Francis Srun
Publisher:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2017
ISBN:  

9783319833118


Pages:   226
Publication Date:   18 July 2018
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Luxury Selling: Lessons from the world of luxury in selling high quality goods and services to high value clients


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Author:   Francis Srun
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   Softcover reprint of the original 1st ed. 2017
Weight:   3.927kg
ISBN:  

9783319833118


ISBN 10:   3319833111
Pages:   226
Publication Date:   18 July 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter1.-Luxury Advisors Chapter2.- Luxury Customers: Understand Luxury Chapter 3.- Luxury Selling Chapter 4.- The 7 Steps of Active Selling.

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Author Information

Francis Srun is the Founding Director of Consultancy firm, Retail Performance. Previously, he had been Managing Director Pacific Asia for Maison Boucheron, a French luxury jewelry house. Fluent in French, English and Chinese. Srun’s international career path has seen him work in France, Switzerland, China, Taiwan and Hong Kong. With over 20 years experience spanning both high end Luxury Sales and Marketing, with houses like Maison Piaget, Ralph Lauren, and Boucheron and mass distribution operations like French Hypermarket Carrefour, French Press Distributor Lagardère Services, Francis Srun is a recognized expert in retail sales. In 2013 he published Vendre Le Luxe, the first book in French about selling luxury, presenting selling techniques and customer psychology. He is a regular speaker on Luxury, Asia, Retail and Affluent customers.

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